## 7 Video Email Tips to Boost Conversions

Oliver Bridge

### 7 Video Email Tips to Boost Conversions

[Video emails](https://crvideos.bonjoro.com/r/c7fafe5a-6448-4115-84e5-322dd5ddc926) can boost your marketing results. Here's how to make them work:

1. Write good subject lines
2. Use eye-catching thumbnails
3. Make videos personal
4. Keep videos brief
5. Add clear next steps
6. Make videos work on phones
7. Check results and improve

Quick stats:

- 19% more opens with "video" in subject line
- Up to 300% increase in click-through rates
- Up to 500% increase in conversion rates with [personalized videos](https://www.bonjoro.com/video-message)

Key takeaways:

- Keep videos under 60 seconds
- Add a clear call-to-action
- Optimize for mobile viewing
- Track and test different elements

Start with key emails like welcome series or product launches. Track results and adjust based on what works.

### Write Good Subject Lines

Your subject line can make or break your [video email](https://crvideos.bonjoro.com/r/b33045d0-cd38-496f-be6a-a091b1b01122)'s open rates. Here's how to craft ones that work:

1. **Add "video"**: Boost open rates by 19%. It tells people there's something to watch. Example: "New product demo [Video]"
2. **Keep it short**: Aim for 40 characters or less. It'll show up fully on mobile.
3. **Get personal**: Using names can bump open rates by 50%. Example: "John, we made this video for you"
4. **Create urgency**: Make people want to act now. Example: "Limited time: See our video walkthrough"
5. **Be clear**: Tell people exactly what they'll get. Example: "30-second video: How we save you time"

Good vs. bad subject lines:

### 2. Use Eye-Catching Thumbnails

Your video thumbnail is your first impression. It's your ticket to more clicks. Here's how to make it pop:

1. **Add a play button**: This can boost clicks by 21.52%. It's a clear "watch me" signal.
2. **Show a friendly face**: Smiles sell. A happy face makes your email more inviting.
3. **Use bright colors**: Make it pop in crowded inboxes.
4. **Keep it clean**: One clear message or image. That's it.
5. **Think small**: Most people check email on phones. Make sure it looks good tiny.
6. **Add a teaser**: 4-5 words to spark curiosity. Don't give it all away!
7. **Try a GIF**: Movement catches the eye. In one test, GIFs crushed static images:

Your thumbnail is a mini-ad. Make it work hard for you.

### 3. Make Videos Personal

Want your video emails to stand out? Make them personal. Here's how:

1. **Use their name**: Start with "Hey [First Name]!" It's simple, but it works.
2. **Show you've done your homework**: Mention something specific about them or their company.
3. **Group similar contacts**: Send targeted content to people with shared traits.
4. **Customize visuals**: Use images or screenshots relevant to the viewer.
5. **Speak to their needs**: Address their specific problems or goals.

One company tried this and saw engagement jump 26.83% above industry standard. They personalized videos about benefits and compensation for employees.

### 4. Keep Videos Brief

Short videos win in email marketing. Why? People's attention spans are getting shorter. You need to make every second count.

**60 seconds or less is the sweet spot**

After one minute, viewer retention drops fast. Check this out:

- Almost half of 2023's videos were under 3 minutes
- 5-minute videos keep about 50% of viewers
- Longer videos? Engagement drops to 38%

### 5. Add Clear Next Steps

Your video email won't convert if viewers don't know what to do next. So, let's make it crystal clear.

**Where to put your CTA?**

- At the video's end
- In the email body
- As an overlay on the video

**Keep it simple, stupid**

One main CTA. That's it. Why? Multiple options = confused viewers = lower conversion rates.

### 6. Make Videos Work on Phones

Most people check emails on their phones. If your video doesn't work on mobile, you're missing out.

### 7. Check Results and Improve

Want better video email results? Track, test, and tweak. Here's how:

### Monitor Key Metrics

### Compare and Test

1. See how emails with videos stack up against those without. [Whisker](https://hello.whisker.com/) saw a 107% boost in conversions and 112% more revenue with consistent video messaging.

### Dig Deeper

1. Check where viewers drop off. If engagement dips at a certain point, your content might need work.

### Wrap-up

Video emails pack a punch. Here's why:

- 19% more opens with "video" in the subject line
- 2-3x more clicks on video content vs. plain text
- 109% more conversions on pages with video

What works:

- Keep it under 60 seconds
- Tell a story
- Show, don't tell.

### FAQs

### How might you best use video in an email?

Video in emails can boost your marketing. Here's how:

1. Add "video" to your subject line. It can bump up opens by 19%.
2. Make custom videos for different groups. It feels personal.
3. Use video to show company culture or announce events. It beats plain text.
4. Keep it short - 30-60 seconds. People stay focused, and it loads faster.
5. Use a play button on a static image to link to your video. It's simple and effective.
6. Watch your click-through rates. Videos can boost them by up to 96%.

But remember: video isn't magic. Make sure your video adds value.